The MedeliaMonitor is the voice of women in America. An independent women’s research company, the MedeliaMonitor, www.medeliamonitor.com was founded by MedeliaCommunications, www.medelia.com, the nations leading women’s marketing firm.

The MedeliaMonitor is both a corporate service as well as a resource for women to share their voice on products, services and issues via online surveys. The MedeliaMonitor is a vital tool that provides brand insight, trend forecasts, purchase preferences and incisive feedback on the current climate of women’s thoughts, habits and inclinations.


Team Behind The Monitor

Delia Passi CEO & President of MedeliaCommunications

Delia Passi is the nation's leading expert in selling to women. At the helm of a successful training, research and consulting firm, Delia arms thousands of sales and service professionals each year with cutting-edge techniques that empower them to sell more effectively to women and couples.

Her series of sales training programs are based on more than a decade of research and experience in understanding and translating the nuances of how women approach the buying cycle.

As a consultant to numerous Fortune 500 companies, Delia advises her clients how to better understand their female consumers, supporting them to increase deals closed, improve customer service, and gain the loyalty of these hard-earned customers.

Prior to founding Medelia, Delia was the Group Publisher of Working Woman and Working Mother Magazines. She began her career in sales with the Xerox Corporation and quickly rose to the level of one of the company's top producers, becoming known internally as "The Closer." It was when she made the switch to selling advertising that she recognized how a specialized approach proves to be more effective when it comes to selling to women, who dominate the publishing environment.

Delia earned her B.A. in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle in NY.

She is also the author of Winning the Toughest Customer: The Essential Guide to Selling to Women (Kaplan, 2006). This useful and detailed sales manual is injected with humor and practical ways to tap into the women's mindset - and to gain her dollars and her loyalty.

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